Get help now
  • Pages 2
  • Words 434
  • Views 18
  • Download

    Cite

    Clare
    Verified writer
    Rating
    • rating star
    • rating star
    • rating star
    • rating star
    • rating star
    • 4.7/5
    Delivery result 3 hours
    Customers reviews 346
    Hire Writer
    +123 relevant experts are online

    Textual Analysis Is Not Enough When Researching Media Essay

    Academic anxiety?

    Get original paper in 3 hours and nail the task

    Get help now

    124 experts online

    Greg Philio argues that textual analysis is not enough when researching media, on its own textual analysis fails to tell us how the text was produced as well as how it was consumed and interpreted. Philio examines this idea by stating that we fail to know the origins of the media such as where they came from and how they relate to different social interests. It also lacks the possible accounts chosen and the diversity within them as well as the impacts of external factors such as the journalists understanding and what the text actually means to different audiences (Philo, 2007). Philio continues further to state that there are more issues with a text only analysis, the accuracy of representations, the significance the text has on the audience and how it changes in diverse social interests. Philio argues that analysis should explore the accuracy of the text, is it right or wrong? Is it politically significant? A discourse analysis for instance fails to address this point which Philio uses as an example.

    In order to overcome these issues raised it requires a method which analyses production, content, reception and social meaning. This can be conducted through interviewing journalists as well as conducting audience studies rather than focusing purely on the media text (Philo, 2007). Fursich (2009) disagrees with Philios critique of textual analysis. Fursich argues that textual analysis does consider context and audiences as long as it’s not conducted in a simplistic way, being a valuable tool of research. In this critique three arguments are addressed, a textual analyst can create different meanings of a text that somebody else would not find , allowing you to create or discover features that the audience would not discover, even p. .

    he example of David Morley’s research on TV responses (Morley, 1992). I think this is a more valid source to use when researching media because it allows true immediate responses from participants within a research study. By analysing media texts alone in a textual analysis to me seems partly problematic as it relies on interpretations of the texts as well as potentially cultural competence of an analyst. However, it seems unfair to state that textual analysis has no use for a researcher at all as Philio implies, as mentioned previously they do provide valid data and hidden meanings which a textual analyst has the capability to acknowledge. Also, by analysing a piece of text on its own it shows features of the text which are able to be compared to other pieces of text in order to create patterns and potentially generalize how society is represented in these texts.

    This essay was written by a fellow student. You may use it as a guide or sample for writing your own paper, but remember to cite it correctly. Don’t submit it as your own as it will be considered plagiarism.

    Need custom essay sample written special for your assignment?

    Choose skilled expert on your subject and get original paper with free plagiarism report

    Order custom paper Without paying upfront

    Textual Analysis Is Not Enough When Researching Media Essay. (2019, Feb 14). Retrieved from https://happyessays.com/textual-analysis-is-not-enough-when-researching-media-essay/

    Hi, my name is Amy 👋

    In case you can't find a relevant example, our professional writers are ready to help you write a unique paper. Just talk to our smart assistant Amy and she'll connect you with the best match.

    Get help with your paper
    We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy