We have analyzed Porter’s Five Forces of Toyota and PESTEL Model of Toyota. Therefore in this station. I will name the SWOT of Toyota. 1. Opportunities -Recovery of car industry: The automotive industry showed the marks of recovery. which is predicted to be gradual. The market will make a volume of 129. 9 million units in 2013 ( Durbin. and Krisher. 2010 ) . This provides positive information to the automotive makers and stimulation to the investors. -Hybrid electric vehicles: The increasing energy costs and rigorous emanation ordinances enhance the demand of the intercrossed electric vehicles because of its high fuel efficiency.
It is estimated it will make 4. 0 million units by 2015. Besides US. Western Europe and Japan. China is estimated to be following big market. -Opportunities in Asiatic market: The Asiatic automotive market became the chief increasing point and is estimated to increase in the undermentioned several old ages. Therefore. the automotive corporations should concentrate on the Asiatic markets. such as China. and India. 2. Threats -Competition in the planetary automotive market: The world-wide automotive market is extremely competitory. and becomes stronger due to the globalisation. which is involved into every factor of automotive.
The competition may take to cut down the car unit gross revenues. which may act upon the company’s fiscal status. -Tightening emanation criterions: The fastening emanation criterions adopted by the EU increase the extra costs for merchandise development. proving and fabricating operations for the automotive industries. 3. Strengths -Leading trade name acknowledgment: Toyota is one of the taking automotive trade names in the universe. And its trade name Lexus values around $ 3. 1 billion. The other trade names Corolla. Camry. Sienna. Prius and Scion are popular.
The taking trade name image gives it important competitory advantage and charge premium monetary values. -Focus on R & A ; D activities: Toyota strongly focuses on R & A ; D to spread out its merchandise. The company’s strong focal point on R & A ; D allows it to continue the technological leading in most of its merchandise sections. It has besides enabled Toyota to develop advanced merchandises. taking to strong gross revenues. -Strong distribution web: The company has a strong distribution web. Strong distribution web helps Toyota to better its gross revenues and to beef up its market place all over the universe.
-Toyota production system: The Just-in-Time and Jidoka Production System will assist Toyota to construct quality with the low defects and costs. 4. Failings -Lapses in merchandise quality: Toyota announced two callbacks late that cover some of its most popular theoretical accounts. and recalled approximately 10 million vehicles across the universe. These recalls non merely cut down the portion monetary values. but besides impact the trade name image and the consumer assurance. -The unfunded pension: In 2009. there was about $ 6537. 7 million unfunded for the projected pension and post-retirement benefit. There are some unfunded retirement pensions in Toyota. which may act upon the hard currency flows.