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    Lamoiyan Corporation: Building the Filipinos Sample Essay

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    Most corporations in the Philippines these yearss are transnational companies. Those companies. though operating here in the Philippines. are owned by aliens and non by Filipinos. This fact do us Filipinos purchase merchandises that instead than assisting our fellow Filipinos will more likely aid those aliens that are merely utilizing the some Philippines. Thankss to Filipino corporations that boom because of doggedness and nationalism. they serve as hope for us. Filipinos because of what they do. non merely for their ain concerns. but besides. for the Filipino people. One of those corporations is the Lamoiyan Corporation.

    The Lamoiyan Corporation

    The Lamoiyan Corporation did non get down as a toothpaste maker. instead as a provider of aluminium collapsable toothpaste tubings to toothpaste makers. In 1970s. Dr. Pedro?s Aluminum Containers. Inc. enjoyed net income growing due to the increasing demand from the country?s taking toothpaste makers. ColgatePalmolive. Procter and Gamble and Philippine Refining Company ( PRC ) now Unilever.

    However. in 1985. these companies began utilizing laminated tubings and left Dr. Pedro?s Aluminum Containers. Inc. but alternatively of shuting his mill. throwing into waste the full remnant toothpaste container and holding 200 people employed in his company travel unemployed. he decided to do his ain toothpaste and topographic point it in his aluminium containers. Two old ages subsequently. he reopened his mill as Lamoiyan Corporation. now known as the maker of toothpaste brands? Hapee and Kutitap.

    The large toothpaste shapers controlled 99 % market before Dr. Pedro entered it in 1987. Today. the figure dropped down to 65 % . The first of Dr. Pedro?s schemes was to to aim the multi-nationals’ Achilles? heel: monetary value. While Dr. Pedro knew that he could non vie in countries such as publicity and distribution. his determination to cut monetary value by 50 % won an immediate response from consumers. However. when Colgate followed suit with a 20 % monetary value cut. Dr. Pedro turned to market variegation. Among

    other things. he developed multi-flavored toothpaste for kids. It took Colgate three old ages to react. but by that clip. Lamoiyan had already successfully captured the new market. Furthermore. Dr. Pedro targeted specialised markets. by diversifying his merchandise line to include Hapee Kiddie Toothgels. Dazz Dishwashing Paste and Dazz AllPurpose Kitchen Cleaner. Fresher feminine wash and Gumtect. a particular gum-formula toothpaste. which larger companies did non happen profitable.

    Lamoiyan Corporation has been recognized as the Most Outstanding Toothpaste Manufacturer by the Consumer’s Union of the Philippines for seven old ages. The company was besides recognized by the Personnel Management Association of the Philippines ( PMAP ) as holding the Most Outstanding Plan for Equal Employment.

    Natural Capitalism

    Natural capital refers to the resources and services provided by nature. They are of big economic value – more so than the gross universe merchandise. Natural capitalist economy is a system of four complecting rules. where concern and environmental involvements overlap. and in which concerns can break fulfill their customers’ demands. increase net incomes and aid work out environmental jobs all at the same clip.

    Taking attention of the environment is a precedence of Lamoiyan Corporation. With the future coevals of childs in head. Lamoiyan Corporation makes certain that they are making their portion in protecting the environment by seting in topographic point some steps that will assist.

    Lamoiyan Corporation. in conformity to Republic Act 6969 or the Toxic Substances and Hazardous and Nuclear Wastes Control Act of 1990. properly disposes their chemical byproducts during the industry of their celebrated Hapee toothpaste and all other merchandises. In this manner. it does non damage the environment and human existences.

    Since H2O is acquiring scarce these yearss. the corporation continues in fabricating low-cost toothpaste but non overusing H2O resource through its effluent intervention installation. With its effluent intervention installation. it recycles H2O. therefore. conserving a voluminous sum of H2O which is a cherished resource.

    In add-on. in footings of energy ingestion. the company implements a rigorous energy-saving policy that involves the proper usage of electricity. Their energy ingestion includes turning off of fresh visible radiations and disconnecting and non merely turning off of personal computing machines and other electrical devices. With these. we can state that Lamoiyan Corporation?s concern and environmental involvements overlap since they don?t want to shut their concern and they besides care for the environment that?s why they comply with every policy mandated by the Department of Environment and Natural Resources. The corporation besides can break fulfill their customer?s demands since they save on electricity and H2O. hence. the monetary value of their merchandises will be cheaper and more low-cost. They besides can increase their net income while salvaging mother Earth.

    Corporate Social Responsibility

    In its about 24 old ages of success as the first Filipino to of all time perforate the toothpaste market. Lamoiyan Corporation ne’er failed to adhere to its societal duty. About 30 per centum of the employees of Lamoiyan Corporation are hard-of-hearing. Sign linguistic communication is the lone means of communicating between the hard-of-hearing and hearing forces. so he has besides required his directors to larn it. Dr. Pedro does non merely use them but besides. helps supply them with free lodging. therefore. bettering their manner of life.

    Since there are still many deaf-and-dumb people outside the company that besides need aid. Lamoiyan took it upon itself to back up three schools and 14 centres that provide basic mark linguistic communication courses to the hard-of-hearing. Upon graduation. some pupils are sent to college as bookmans. while others are hired by the company.

    For Dr. Pedro. being socially responsible is non merely taking attention of the hearing impaired. but besides taking attention of his employees. supplying a nice topographic point where they can work safely and taking attention of his employees? physical. rational. and religious wellbeing. His company holds regular Bible surveies and prayer meetings to assist do nutrient for the psyche. Their remarkable corporate slogan is “Making the difference for the Glory of God. ” Furthermore. Lamoiyan?s merchandises are really low-cost for Filipino households belonging to the C. D. and E market. giving them the opportunity to entree dental attention and hence. doing their life better. William Ford Jr. . president of Ford Motor Co. said. “Social duty is much bigger than back uping worthy causes. It includes anything that impacts people and the quality of their lives. ” The societal duty of Lamoiyan Corporation does impact people and their quality of lives. it?s more than giving people fishes. but learning them how to angle.

    Social Justice

    Social justness is the just and proper disposal of Torahs conforming to the natural jurisprudence that all individuals. irrespective of cultural beginning. gender. ownerships. race. faith. etc. . are to be treated every bit and without bias.

    Lamoiyan Corporation did non neglect to exert societal justness as it follow Torahs on labour. etc. One illustration is its conformity to Section 3 of Article XIII of the 1987 Philippine Constitution which states: “The State shall afford full protection to labour. local and abroad. organized and unorganized. and advance full employment and equality of employment chances for all. ” Lamoiyan Corporation promotes equality of employment chances for all given that they hire deaf-and-dumb people even if they do non possess the ability to hear and to talk.

    Another thing. Lamoiyan Corporation complies with every policy mandated by the Department of Environment and natural Resources for the environment protection. hence. following the jurisprudence and being just with other Filipinos since the corporation will non be a cause of catastrophes that destroy the Filipinos. Lamoiyan Corporation is besides just in giving wages and benefits to its employees. They besides follow the Torahs stated in the Labor Code of the Philippines.

    Sing its intervention to its clients. I could state that Lamoiyan Corporation is just in pricing their merchandises compared to multi-national companies which have high-priced toothpaste with the about the same quality as Lamoiyan?s. Filipinos get good quality toothpaste at the right monetary value.

    Can Business Build Or Destroy The Filipino?

    Lamoiyan Corporation did really good in practising Natural Capitalism. It follows every jurisprudence and ordinance mandated by the Department of Environment and Natural Resources and does undertakings other done what the DENR told them to salvage the planet. Peoples might state that they are merely making these for themselves. for their concern non to shut. for them to salvage money on conserving electricity and H2O. etc. Well. yes. they may be making it for themselves but allow us set in head the Invisible Hand Theory of Adam Smith.

    The Invisible Hand Theory of Adam Smith states that an person will accidentally/unconsciously profit other persons by advancing his ego involvement. Lamoiyan Corporation. by advancing its concern and environmental involvements. profit the Filipinos and possible. the whole universe. Since they are conserving H2O which is acquiring scarce. they are assisting the hereafter Filipino people to still hold H2O as a resource. Their energy preservation. furthermore. can assist decrease planetary heating. therefore supplying a better universe to the following coevalss.

    The toothpaste maker has a really good corporate societal duty. Since they are using deaf-and-dumb Filipinos. who are purportedly unemployed because of their disablement. the figure of unemployed Filipinos is lessened and hence. cut downing poorness. somehow. The company. through its corporate societal

    duty. does non simply give their donees fishes but they teach them how to angle through giving their donees free instruction. And after their instruction. those donees can stand on their ain even without the aid of the company.

    One inquiry that one may inquire is what would go on to their deaf-and-dumb employees if the corporation will all of a sudden stopping point and merely the Lamoiyan Corporation employs deaf-and-dumb Filipinos. Well. I foresee that the company will remain for the following one hundred old ages. if non for a life-time. since their merchandises are low-cost and efficient. Particularly these yearss. Filipinos are going wiser in taking the merchandises that they will utilize since salvaging money is a must.

    Sing societal justness. Lamoiyan Corporation recognizes basic human rights like Article VII of the Universal Declaration of Human Rights which states: All are equal before the jurisprudence and are entitled without any favoritism to equal protection of the jurisprudence. All are entitled to equal protection against any favoritism in misdemeanor of this Declaration and against any incitement to such favoritism. Since Lamoiyan Corporation is just and equal to everyone. even to the deaf-and-dumb people. the deaf-and-dumb people have the chance to populate as normal people and addition assurance in order to better themselves and finally. the Philippines.

    To sum up. concerns like Lamoiyan Corporation aid construct the Filipino people through its attempts of advancing its concern and environmental involvements. First. they provide a better universe for the future coevalss by making their portion in minimising the effects of planetary heating. Yes. they can non wholly halt planetary heating. but making something is much better than making nil. Second. it provides employment to Filipinos. particularly to those who are non likely to be employed. and it gives opportunity to others to be employed in the hereafter by giving them instruction. Employment coevals is a cardinal scheme in cut downing poorness. Third. justness prevails in and out of the corporation. They respect the rights of others anyplace. Aristotle said “It is in justness that the ordination of society is centered. ” Last. Lamoiyan Corporation is a Filipino Corporation. Filipinos have the ground to purchase Filipino merchandises whose quality can be compared with transnational corporations? merchandises and to assist their fellow Filipinos and strictly. the Filipinos.


    Amory Lovins. “Natural Capitalism. ” Accessed January 7. 2012. hypertext transfer protocol: //www. rudiment. cyberspace. au/science/slab/natcap/ Baker. Mallen. “Corporate Social Responsibility. ” Accessed January 9. 2012. hypertext transfer protocol: //www. mallenbaker. net/csr/definition. php Briones. Roehlano. “Employment Coevals for the Rural Poor in Asia: Positions. Patterns. and Policies. ” Accessed January 10. 2012. hypertext transfer protocol: //www. adb. org/documents/periodicals/adr/pdf/BRIONES. pdf Business Dictionary. Com. “Social Justice. ” Accessed: January 8. 2012. hypertext transfer protocol: //www. businessdictionary. com/definition/social-justice. hypertext markup language “„Buy Filipino? Concept An Answer To Crisis. Say Consumer Executives. ” Manila Bulletin. December 17. 2004. Accessed January 9. 2012. hypertext transfer protocol: //www. megabit. com. ph/node/190337 “Cecilio Pedro: David of Philippine Business. ” Filipino Christian Achievers. August 29. 2010. Accessed January 9. 2012. hypertext transfer protocol: //christpinoy. blogspot. com/2010/08/cecilio-pedro-david-of-philippine. hypertext markup language Chan Robles Virtual Law Library. “The Labor Code of The Philippines. ” Accessed January 9. 2012. hypertext transfer protocol: //www. chanrobles. com/legal4labor3. htm De Vera. Ian Jester. “Entrepinoy Challenges Giants. ” Filipino Online Chronicles. March 6. 2010. Accessed January 9. 2012. hypertext transfer protocol: //www. thepoc. net/thepoc-features/buhay-pinoy/buhay-pinoy-features/4426entrepinoy-challenges-giants. hypertext markup language Flores. Karen. “Cecilio Pedro: When Innovation Is Key. ” ABS-CBN News. June 6. 2010. Accessed January 9. 2012. hypertext transfer protocol: //www. abs-cbnnews. com/business/06/06/10/cecilio-pedro-when-innovation-key

    “For Lamoiyan. Environment Comes First. ” The Philippine Star. May 12. 2011. Accessed January 8. 2012. hypertext transfer protocol: //www. philstar. com/Article. aspx? articleId=685037 & A ; publicationSubCategoryId=7 5 Galarpe. Karen. ”How One Filipino Company Practices Corporate Social Responsibility. ” Accessed January 8. 2012. hypertext transfer protocol: //blogs. enquirer. net/openforbusiness/2009/03/31/how-one-filipino-company

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