Management and Leadership : Generoso Pharmaceutical Company Abstract : This paper examines the management and leadership of David Generoso to Generoso Pharmaceutical Company in order to become productive and successful . This paper will discuss the following : First this paper will examine the roles and responsibilities of leaders in creating and maintaining a healthy organizational culture . Second , paper will differentiate between management and leadership . Third , this paper will describe the roles that organizational managers and leaders play in creating and maintaining a healthy organizational culture .
Fourth , this paper will explain how the four functions of management support the creation and maintenance of a healthy organizational culture . Finally , this paper recommends at least two strategies that organizational managers and leaders can use to create and maintain a healthy organizational culture . This research paper in an organization or in any business enterprise management should be fused with leadership . Management would not be effective if managers do not know how to lead his /her subordinates . Managers should know how to influence and motivate their employees into doing the right and the best thing for the company . In the ase of Generoso Pharmaceutical and Chemicals Inc . although David is the one who opened all the doors of new opportunities for GPC , the smooth flow of the operations of his company should also be credited to his general manager James Smith . James being more client oriented and having as David Generoso once said “a fanatical belief on the goodness of man . This characteristics of Rafael greatly motivates employees within the firm which was very apparent since no inter problems was noted within the firm . BRIEF COMPANY PROFILE : GENEROSO PHARMACEUTICAL AND CHEMICALS INC . The GPC was established in 1978 by David Generoso and James Smith .
They both are former medical sales representatives , selling pharmaceutical products of large pharmaceutical manufacturing firms . The initial capital of the company is P300 . 00 with a dozen of bottles from the pharmaceutical firms which they have been connected before . During its incorporation in 1982 its P12 ,000 ,000 . The company was initially just engaged in selling but they soon ventured into manufacturing and distribution of pharmaceutical products , cosmetics and veterinary products as right after their incorporation . In 1984 an American principal supplier of raw materials became
GPC ‘s supplier of raw material . At present the company is now engaged in the importation and distribution of raw materials , as well as in raw material indenting . At present the company has a present value of P40 ,000 ,000 . David Generoso was the President of GPC while James Smith was appointed as the General Manager . Elizabeth Generoso , David Generoso ‘s wife was handled all of the financial aspects of the company being a CPA and a registered Nurse by profession . Being the president David was in charge in meeting and dealing with the different suppliers of raw materials , finished products and packaging supplies .
He is also the one who always travels abroad in search of new technologies and breakthroughs in the fields of pharmaceutical Generoso Robert Reyteran Prof. Alberto Cayco BSA-1I September 23, 2009 Case 1 Generoso Pharmaceuticals & Chemicals, Inc. Statement of the Problem To determine the possible actions the Generoso Pharmaceuticals & Chemicals, Inc. should take in order to stay in competition and where to find additional capital. Areas of Consideration (SWOT ANALYSIS) Strengths * Liquidity of the Company * Ready for expansion * A wide supply for raw materials * Conservative cash management policies Opportunities A good project * Contacts in the Us who provides supply * A large area for expansion Weaknesses * Less quality of their products * Expansions are too costly * Lack of additional capital * Poor management Threats * Stability of the economy * Risky project because its too costly * Fast turnover of participants in the industry * Alternative Courses of Action 1. GPC can borrow money from banks or other financial intermediaries, and they can hire Filipino chemist who is less expensive but still has the quality. Advantages: a. It will be less risky b. It will cost less and support our Filipino chemists
Disadvantages: a. Its quality is at risk 2. GPC should accept the project. Advantages: a. It will make the company stay in competition b. Creditors will provide the needed budget Disadvantages: a. It is too costly and risky 3. GPC should not accept the project and stay small Advantages: a. It will cost less and less risky for the company Disadvantages: a. It will not make us competitive Recommendation I therefore recommend that the best alternative action is to accept the proposal of the project for Generoso Pharmaceuticals & Chemicals, Inc. in order for them to stay in competition and reputation.